SEM 2 Unit 4 Flashcard

Front

What risks are associated with merchandising opportunities for sports and events? Limited revenue potential, Overstocking merchandise, Decreased brand visibility, Increased fan engagement

Back

Overstocking merchandise

Front

What factors should be considered when choosing merchandising options for a sport/event? Local government regulations, Traffic congestion, Audience demographics, Weather conditions

Back

Audience demographics

Front

What is the significance of viral marketing in marketing strategies?

Back

It can reach a large audience quickly.

Front

What are some principles of viral marketing? Limited audience reach, Slow and gradual growth, Consistency and predictability, Engagement and shareability

Back

Engagement and shareability

Front

Which of the following is a technique that can be used to maintain and build fan support? Options: Limiting fan interactions, Engaging with fans on social media, Decreasing fan involvement, Ignoring fan feedback

Back

Engaging with fans on social media

Front

Why is determining the quantity of goods and services needed for an event essential?

Back

To ensure smooth event operations

Front

Why is viral marketing important in event promotion?

Back

To increase social media engagement

Front

Which is an unfair, anti-competitive trade practice in sports or event marketing? Options: trademark infringement, loss prevention, employee strike, sponsorship exclusivity

Back

trademark infringement

Front

Which of the following is a SERVICE that event planners must consider? volunteers, tables, chairs, water bottles

Back

volunteers

Front

Which of the following is a GOOD that event planners must consider? Tickets / Wristbands, Volunteers, Law Enforcement, The event itself

Back

Tickets / Wristbands