REVISION 2.12.24.Principles of Graphic Design Flashcard

Front

Which technique is commonly used to create visual hierarchy in a poster design?

Back

Varying font sizes and weights

Answer explanation

Varying font sizes and weights creates visual hierarchy by emphasizing important information and guiding the viewer's eye, making the poster more effective. The other options do not enhance visual hierarchy.

Front

What does visual hierarchy help to establish in a design?

Back

The order of importance

Answer explanation

Visual hierarchy establishes the order of importance in a design, helping Aiden highlight key information effectively. This ensures that viewers can easily identify what is most significant in his project.

Front

What is kerning in typography?

Back

The space between individual characters

Answer explanation

Kerning refers to the space between individual characters in typography. Abigail's concern about the letters being too far apart relates directly to kerning, making the correct answer the space between individual characters.

Front

What is the purpose of a logo in branding?

Back

To represent the brand visually

Answer explanation

The purpose of a logo in branding is to represent the brand visually. It serves as a symbol that encapsulates the brand's identity, making it easily recognizable and memorable to consumers.

Front

What is the significance of color in branding?

Back

It can evoke emotions and associations

Answer explanation

Color in branding is significant because it can evoke emotions and associations, influencing customer perception and behavior. Choosing the right colors helps create a strong brand identity and connection with the audience.

Front

Leading in typography

Back

The space between lines of text

Answer explanation

In typography, "leading" refers to the space between lines of text. Proper leading improves readability and visual appeal, making it essential for Hannah's flyer design.

Front

Which of the following is an example of a sans serif typeface? Options: Times New Roman, Arial, Georgia, Courier New

Back

Arial

Answer explanation

Arial is a sans serif typeface, characterized by the absence of decorative strokes at the ends of letters. In contrast, Times New Roman and Georgia are serif typefaces, while Courier New is a monospaced typeface.

Front

What is the main goal of branding in graphic design for David's new coffee shop?

Back

To establish a unique identity

Answer explanation

The main goal of branding in graphic design for David's new coffee shop is to establish a unique identity. This helps differentiate the coffee shop from competitors and creates a lasting impression on customers.

Front

Which principle should Samuel prioritize to make his poster effective?

Back

Ensuring readability and legibility

Answer explanation

Ensuring readability and legibility is crucial for an effective poster. It allows the audience to easily understand the information presented, making it more likely that they will engage with the event.

Front

Technique to enhance visual hierarchy in poster design?

Back

Incorporating contrasting colors

Answer explanation

Incorporating contrasting colors helps to create a clear visual hierarchy by drawing attention to important elements, making the poster more engaging. Other options do not effectively enhance hierarchy.