Case Study Flashcard

Front

What was De Luca Foods' primary goal in the frozen food industry?

Back

To increase market share through price cuts and new products

Front

Why was Lucian Wilkes hired by De Luca Foods?

Back

To monitor pricing and purchasing decisions

Front

What problem did Wilkes identify in De Luca Foods' pricing and purchasing process?

Back

Inconsistency and fragmentation in regional decision-making

Front

What was one of Wilkes’s new rules for regional managers?

Back

Purchases over $10,000 must be approved by Wilkes’s office

Front

What was a major challenge Wilkes faced while implementing the new procedures?

Back

Minimal support from company executives

Front

What methods did Wilkes use to communicate with regional managers?

Back

Emails, text messages, and Zoom meetings

Front

What concern did Wilkes express about his position?

Back

He feared losing his job if changes were not implemented.

Front

Why did the new plan fail to progress despite initial agreement from managers?

Back

There was no effective system for monitoring compliance

Front

What action should Wilkes prioritize to move the plan forward? Options: Reduce communication with regional managers, Seek stronger backing from De Luca and McCann, Introduce a completely new strategy, Cancel the new procedures and allow regional autonomy

Back

Seek stronger backing from De Luca and McCann

Front

What was the original vision of the founders of Fontana Pediatric Associates?

Back

To provide excellent pediatric care in a comforting environment