Product Branding in Sports & Entertainment

Front

This is a name, term, design, or symbol, or a combination of these, that identifies a business or organization.

Back

Brand

Front

This is the marketing strategy used to identify and differentiate a product, a service, or a company from competitors.

Back

Branding

Front

Nike’s Air Jordan basketball shoes have a very high perceived value by the customer. This high-perceived value does not reflect the actual cost to make and distribute the product, only how much it is perceived to be worth. This illustrates the concept of:

Back

Brand Equity

Front

Which of the following is a correct statement about brands? The brand tells customers what they can expect from a product or a service. The brand is the visual representation of a promise made to customers. Today, we tend to purchase brands and not products. All of these are correct statements about brands.

Back

All of these are correct statements about brands.

Front

These are the opportunities a business has to connect with customers and to reinforce the brand image in the mind of that customer.

Back

Touch Points

Front

This is a product created by a manufacturer or a distributor for resale using numerous retail outlets. Nike and Under Armour are good examples of these.

Back

National Brands

Front

These products and brands are usually created by a large retailer to be sold exclusively in their stores.

Back

Private Brands

Front

These products are produced without a recognizable name. They are not promoted and are generally less expensive than any other brand.

Back

Generic Brands

Front

Which of the following is a correct statement about private brands?
The profit margin on private brands is often higher than national brands.
Private brands can also create store loyalty since the product is only available there.
Private brands may imitate the shape, packaging, and labeling of national brands.

Back

All of these statements are correct about private brands.

Front

This can be a drawing, a photo, a symbol, or a computer generated image. It will be unique and distinctive in some way and will serve to easily identify the product, brand, or organization.

Back

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