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RIF Review 2

RIF Review 2

Assessment

Flashcard

Business

12th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

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12 questions

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1.

FLASHCARD QUESTION

Front

What contributes to a negative brand?

Back

inconsistent attributes and behaviors

2.

FLASHCARD QUESTION

Front

After a customer's tv breaks and the customer learns it can't be fixed, the customer looks online to learn more about which televisions are sold at different retailers nearby. Which phase of the customer cycle does this represent?

Back

Phase 2 - The customer considers different purchasing options.

3.

FLASHCARD QUESTION

Front

What can decrease customer satisfaction? Options: value for the dollar, a clean, safe, and easy-to-shop location, long times at checkout, a good assortment of products and services

Back

long times at checkout

4.

FLASHCARD QUESTION

Front

After purchasing a new car, a customer is satisfied with the service received from the sales person. Which phase of the customer life cycle does this example represent?

Back

Phase 4 - the customer likes or doesn't like their customer service experience

5.

FLASHCARD QUESTION

Front

In the customer loyalty life cycle, the customer has a want or a need, then considers different purchasing options. What step comes next?

Back

The customer chooses a buying option.

6.

FLASHCARD QUESTION

Front

In the customer service process, it is always important to greet the customer within

Back

30 seconds

7.

FLASHCARD QUESTION

Front

During the selling process, you assess the needs of the customer by asking questions that get the customer to provide details about what they want or need. These questions are typically NOT answered with a "yes" or "no." These questions are called

Back

Open-ended questions

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