Marketing Madness Review

Front

Which of the following is an example of digital media used in advertising?
Newspaper, Television, Social Media Platforms, Billboards

Back

Social Media Platforms

Front

What type of advertising media is primarily used for reaching a local audience and is often displayed in busy public areas?

Back

Outdoor Advertising (Billboards)

Front

Which media type is typically used to reach a large and broad audience, and includes platforms like NBC, CNN, and local stations?

Back

Television

Front

Which type of advertising media is most effective for targeting specific consumer interests based on browsing habits and search activity? Options: Radio, Digital Media (Online Ads), Direct Mail, Magazine

Back

Digital Media (Online Ads)

Front

Which advertising media is most likely to be used for a product that needs frequent, brief promotions and direct consumer interaction? Options: Television, Direct Mail, Social Media Platforms, Newspaper

Back

Social Media Platforms

Front

What type of advertising should you use to reach the largest audience of 13-24 year-old people? Options: Social media, Print media, Radio, Billboard

Back

Social media

Front

What is the benefit of social media marketing?

Back

It quickly shows your brand to a large number of people

Front

Which of the following is a primary goal of direct marketing strategies?
Options:
To increase brand awareness through mass advertising,
To reach a specific audience with personalized messages,
To limit customer interaction with the brand,
To sell products only in physical retail stores

Back

To reach a specific audience with personalized messages

Front

Which of the following is an example of direct marketing through electronic communication?
Television commercials,
Billboards,
Email campaigns,
Print advertisements

Back

Email campaigns

Front

How does direct mail differ from other forms of advertising?

Back

It targets specific individuals or groups with personalized content