U4L4 BW Intro

U4L4 BW Intro

Assessment

Flashcard

Business

9th - 12th Grade

Hard

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9 questions

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1.

FLASHCARD QUESTION

Front

THE 4 P's - product, place, promotion, price

Back

Marketing mix

2.

FLASHCARD QUESTION

Front

How and where a product will be distributed describes this P of marketing.

Back

Place

3.

FLASHCARD QUESTION

Front

This P reflects what customers are willing and able to pay.

Back

Price

4.

FLASHCARD QUESTION

Front

Which P represents where consumers can buy a product or service?

Back

Place

5.

FLASHCARD QUESTION

Front

What to make, how to package it, what brand name to use and what image to project?

Back

product

6.

FLASHCARD QUESTION

Front

It refers to the tangible good or intangible service offered by the business to the target consumers

Back

PRODUCT

7.

FLASHCARD QUESTION

Front

Which of the following is NOT one of the 4 P's of marketing: Product, Price, Place, Publish?

Back

Publish

8.

FLASHCARD QUESTION

Front

Purchases items in bulk for cheaper and packages them individually

Back

Wholesaler

9.

FLASHCARD QUESTION

Front

What is brand loyalty?

Back

consumers keep buying the same brand again & again instead of choosing competitor's brands