Entrepreneurship - The 4 P's (3.01)

Front

The Gap has created a new pop-up advertisement to introduce their new line of khakis

Back

Promotion

Front

Apple Computer has decided to create and sell the new iPhone 12

Back

Product

Front

Janet owns two McDonald’s restaurants and has decided to open another restaurant in a new mall. What aspect of marketing does this decision relate to?

Back

Place(ment)

Front

When the Nintendo Wii was introduced into the marketplace, the consumer cost for the Xbox was greatly reduced. What marketing mix element does this relate to? (Product, Promotion, Place(ment), Price)

Back

Price

Front

CiCi’s Pizza decided to sell its pizza and pasta through Doordash as well as in their current restaurant. What aspect of the marketing mix does this represent?

Back

Place(ment)

Front

During the two weeks before Christmas, Target and Walmart both mailed fliers to advertise holiday sales

Back

Promotion

Front

Ford Motor Company decided to update the Mustang since sales in the 1960’s had been so good. What aspect of marketing does this decision relate to? (Options: Product, Promotion, Place(ment), Price)

Back

Product

Front

At the end of the calendar year, the Honda dealer slashes the consumer cost of a new car to help reduce the amount of inventory. What is this an example of? (Product, Promotion, Place(ment), Price)

Back

Price

Front

Macy’s spent $100,000 on an Instagram advertising campaign to help increase sales. What aspect of marketing does this represent? Options: Product, Promotion, Place(ment), Price

Back

Promotion

Front

After many teens ran up large cell phone bills, most cell phone companies decided to offer pre-paid cell phone service plans. Classify this change into the following categories: Product, Place(ment), Price.

Back

Product