Social Media Strategist Practice-1/2

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What is a best practice for using curated content ethically when creating an article about the best games for breaking the ice at parties? Options: Choose multiple articles, pull snippets from them and use one of the titles from the articles. Create a new title, links to the original sources and add personal editorial comments. Use the full text from two articles, plus snippets from others with links to the original articles’ Web sites. Use the images and full text from the longest article, add personal editorial comments and create a new title.

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Create a new title, links to the original sources and add personal editorial comments.

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What tasks should Connie perform to ensure all departments are performing as expected in managing social media risks? Options: Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.; Identify control requirements for risk assessment, identify regulatory or financial risks and create reports that assess risks and suggest controls.; Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.; Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

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Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls.

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What kind of social media metric best measures the number of followers who clicked and responded to a paid advertisement?

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Click-through rates

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A marine biology expert works as a guide with a whale-watching tour company. He wants to communicate information on scientific research, videos of whale sightings and other events to potential tour customers and whale conservationists. He also wants to share information from his industry peers. Which social media tool can he use to accomplish these needs?

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Business Blog

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A self-employed motivational speaker is active on several forms of social media, including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media sites. What is the most effective way to make sure potential customers can still reach him?

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Create placeholder pages that redirect visitors to his Web site or other social media sites.

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Kameron is assigned to minimize the vulnerabilities in his company’s social media communications and online chatting features. His company is launching a new product. Information about the new product has been leaked to the public, ahead of schedule. To mitigate the situation, Kameron first focused on redefining who has access to new product information. What would be the next area to improve?

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Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information.

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During which stage of the social media campaigns should Alice define her audience’s positions in the social media funnel? Options: Implementation and Measurement, Planning, Development, Preparation

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Planning

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What would help a mid-sized technical company choose the best platform to increase its social network for sales and revenue? Options: Select the best possible graphic designer to create eye-catching, compelling advertisements; Identify the most common characteristics of their followers and select the platform that best targets them; Compare the advertising rates of multiple platforms and choose the least expensive one; Consolidate the multiple platforms, by migrating users into one network.

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Identify the most common characteristics of their followers and select the platform that best targets them

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Which of the following is a social media optimization technique that can aid in the search engine optimization? Creating as many posts as possible, regardless of user engagement, Share content from third parties that will engage users, Make sure all social media posts link back to your company’s Web site., Filling out all social media profiles completely

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Make sure all social media posts link back to your company’s Web site.

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When individuals or organizations sign up on a teenage sports club social media site, they must agree to the terms of use and privacy policies. Which of the following would be an inappropriate use of the information collected about users? Options: The owner of the site uses the contact information to sell them services from companies he owns, The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities, The social media community manager collects data to identify and measure engagement and to locate influencers who can assist in building the community, The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors.

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The owner of the site uses the contact information to sell them services from companies he owns