Ethos - Pathos - Logos

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What is Ethos?

Back

Ethos is a method of persuasion that relies on the credibility or ethical appeal of the speaker or source. It establishes trust and authority.

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What is Pathos?

Back

Pathos is a method of persuasion that appeals to the audience's emotions and feelings, aiming to evoke an emotional response.

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What is Logos?

Back

Logos is a method of persuasion that uses logical reasoning, facts, statistics, and data to support an argument.

Front

Give an example of Ethos in advertising.

Back

An example of Ethos is when a toothpaste brand claims that '9 out of 10 dentists recommend' their product.

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Give an example of Pathos in advertising.

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An example of Pathos is a charity ad showing images of suffering animals to evoke sympathy and encourage donations.

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Give an example of Logos in advertising.

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An example of Logos is a car advertisement that presents data on fuel efficiency and safety ratings.

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What type of appeal is used when a celebrity endorses a product?

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Ethos, as it relies on the credibility and trustworthiness of the celebrity.

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What type of appeal is used when a commercial shows a heartwarming story?

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Pathos, as it aims to connect with the audience's emotions.

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What type of appeal is used when a politician presents statistics about crime rates?

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Logos, as it uses logical reasoning and data to support their argument.

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How does Ethos differ from Pathos?

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Ethos focuses on credibility and trust, while Pathos focuses on emotional appeal.