Ethos - Pathos - Logos

Front

What is Ethos?

Back

Ethos is a method of persuasion that relies on the credibility or ethical appeal of the speaker or source. It establishes trust and authority.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What is Pathos?

Back

Pathos is a method of persuasion that appeals to the audience's emotions and feelings, aiming to evoke an emotional response.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What is Logos?

Back

Logos is a method of persuasion that uses logical reasoning, facts, statistics, and data to support an argument.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

Give an example of Ethos in advertising.

Back

An example of Ethos is when a toothpaste brand claims that '9 out of 10 dentists recommend' their product.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

Give an example of Pathos in advertising.

Back

An example of Pathos is a charity ad showing images of suffering animals to evoke sympathy and encourage donations.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

Give an example of Logos in advertising.

Back

An example of Logos is a car advertisement that presents data on fuel efficiency and safety ratings.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What type of appeal is used when a celebrity endorses a product?

Back

Ethos, as it relies on the credibility and trustworthiness of the celebrity.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What type of appeal is used when a commercial shows a heartwarming story?

Back

Pathos, as it aims to connect with the audience's emotions.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

What type of appeal is used when a politician presents statistics about crime rates?

Back

Logos, as it uses logical reasoning and data to support their argument.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5

Front

How does Ethos differ from Pathos?

Back

Ethos focuses on credibility and trust, while Pathos focuses on emotional appeal.

Tags

CCSS.RI.9-10.5

CCSS.RI.11-12.5