Ch 5: Identity Design

Front

A(n) ____________ is a graphic design plan that helps establish a recognizable name and set of designs for the products of a business, group or company.

Back

Identity

Front

Chop marks are _______

Back

Simple signatures carved in wood, used to identify artist's work

Front

_________: the practice of establishing a memorable reputation for a product or company.

Back

Branding

Front

How is a logotype different than a logo?

Back

It represents a name of a product, service, or company.

Front

A _____________ is a pattern that shows the entire 3D package as a 2D drawings.

Back

Template

Front

Governments use these as a form of identity: Currency, Flags, Symbols, Letterheads

Back

Flags

Front

A logo or badge that identifies an organization or a rank is a(n) ___________.

Back

Insignia

Front

A watermark is ____________.

Back

an image or word added to paper as its made, only visible under a strong light

Front

Identities can be seen on stationery, letterheads, envelopes, business cards, & mailing labels.

Back

True

Front

Logos cannot evolve over time, they have to stay the same. True or False?

Back

False