4.01: Licensing Flashcard (S&E II)

Front

The foundation for the licensing process is

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trademarked property.

Front

Which of the following is an example of branded merchandise: Kylian Mbappé cleats, NCAA Allstate Sugar Bowl, LeBron James jersey, Nike sweatshirt

Back

Nike sweatshirt

Front

Target pays a fee to the WBNA to have some of its players come to the store for an autograph-signing session. This is an example of

Back

sponsorship.

Front

Gatorade pays a fee to track-and-field athlete Sydney McLaughlin to appear in its television commercials. This is an example of

Back

endorsement.

Front

Which of the following companies is a licensor that holds the rights to trademarked property: Champ’s Sporting Goods, The New York Yankees, adidas, Upper Deck

Back

The New York Yankees

Front

A company that manufactures products using trademarked property is known as a

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licensee.

Front

Which of the following is a licensee: Monday Night Football, The Masters Tournament, Wrigley Field, Nintendo?

Back

Nintendo

Front

Which of the following is an example of a licensed product: NASCAR earrings, Converse shoes, Wheaties cereal box featuring an athlete, John Deere Classic golf tournament?

Back

NASCAR earrings

Front

The main benefit of being a licensor is

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profits.

Front

Collegiate athletic departments use their licensing income to

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build up scholarship funds.