Marketing Concepts

Marketing Concepts

Assessment

Flashcard

Business

9th - 12th Grade

Hard

Created by

Kelly Challand

FREE Resource

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19 questions

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1.

FLASHCARD QUESTION

Front

Goals

Back

An objective or desire that you plan to fulfill; a statement that clearly describes a task to be accomplished.

2.

FLASHCARD QUESTION

Front

Marketing Mix

Back

The combination of the four elements of marketing—product, place, promotion, and price.

3.

FLASHCARD QUESTION

Front

Strategies

Back

Plans of action for achieving goals and objectives.

4.

FLASHCARD QUESTION

Front

Tactics

Back

Specific actions that will be used to carry out strategies.

5.

FLASHCARD QUESTION

Front

Place

Back

Marketing element focusing on considerations for getting a selected product in the right place at the right time.

6.

FLASHCARD QUESTION

Front

Price

Back

A marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.

7.

FLASHCARD QUESTION

Front

Product

Back

Marketing element referring to the goods or services a business may create, purchase, or sell.

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