The Impact and Value of Diversity in Marketing Test

Front

Complete the sentence. ___________ is the shared beliefs, values, language, art, religion, and customs of a particular group of people.

Back

culture

Front

Complete the sentence. Diversity marketing helps companies effectively communicate with different groups of ______________.

Back

customers

Front

Which of the following is not a key component of diversity marketing?
in-culture, in-communication, in-language, in-person

Back

in-communication

Front

Complete the sentence. In-culture means relating to a cultural group’s __________, attitudes, and views.

Back

values

Front

Which of the following is not a part of in-language diversity marketing? using different kinds of visuals in a message, choosing different types of words for a message, conveying a message in different communities, translating a message into different languages

Back

conveying a message in different communities

Front

Which diversity marketing component leads companies to invest in and socially interact with consumers in the communities where they live?

Back

in-person

Front

What is multiculturalism?

Back

creating equal representation amongst many different cultures

Front

Which of the following is not a group of people that diversity marketing strategies are generally designed to reach? Hispanic Americans, African Americans, Asian Americans, European Americans

Back

European Americans

Front

Which group tends to have the highest amount of referrals and brand loyalty? Options: LGBTQ Community, African Americans, Hispanic Americans, Asian Americans

Back

LGBTQ Community

Front

What is an example of multigenerational marketing? Options: Coca-Cola’s advertisement that shows people singing a song in multiple languages, Adobe’s Black creators campaign that features twelve well-known Black creators, MasterCard’s Young Professionals Group that offers one-on-one reverse mentoring, Saturn’s advertisement that draws a connection between their cars and the LGBTQ community.

Back

MasterCard’s Young Professionals Group that offers one-on-one reverse mentoring