Chapter 4: Relationships Are Hard

Front

What is hierarchy?

Back

The system of specified organization where different elements are used to emphasize important information in a specific order.

Front

TRUE OR FALSE: Hierarchy includes using different shapes, sizes, and fonts to emphasize major points

Back

TRUE

Front

What is used to lead the eyes throughout the content that is given?

Back

Eye flow

Front

Visual weight includes the following variables:

Back

Shape, size, space, color

Front

What brand is known for having one of types of text meets image?

Back

Google, Image as Type

Front

TRUE OR FALSE: Type as Image needs to be readable to create accessibly for viewers and for them to be able to understand the message

Back

TRUE

Front

What is visual tension?

Back

The discordance of two or more objects in contrast.

Front

Do overlaps cause visual tension?

Back

Yes

Front

What are some ways to fix visual tension?

Back

Zoom in or zoom out.

Front

TRUE OR FALSE: When design doesn’t match text and image, it doesn’t have a relationship

Back

FALSE