M&A 2nd 9 Weeks Test

Front

You don’t need to take demographics into account to understand your target audience.

Back

False

Front

In what year did Facebook go public?

Back

2012

Front

Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow. True or False?

Back

True

Front

What is a custom audience?

Back

An audience you create based on your specifications.

Front

What does the acronym CTA stand for?

Back

Call To Action

Front

If you’re creating amazing content, you don’t need to post consistently.

Back

False

Front

This is the simplest, most common form of communication on the Facebook platform:

Back

Status updates

Front

The relevance score is calculated based on: Current events, Number of subscribers, Previously posted content, Anticipated positive and negative feedback

Back

Anticipated positive and negative feedback

Front

How long did it take Instagram to reach 1 million users?

Back

2 months

Front

Instagram unveiled “Sponsored Photos/Videos” to bring in revenue for Facebook. True or False?

Back

True