Marketing Chapter 7: Advertisments

Front

What type of advertising is used when the goal is to increase sales?

Back

promotional advertising

Front

What type of advertising tries to create a favorable image for a company and foster goodwill in the marketplace?

Back

institutional advertising

Front

What are the agencies, means, or instruments used to convey advertising messages to the public?

Back

media

Front

Advertising in newspapers, magazines, direct mail, signs, and billboards is

Back

print media

Front

What type of advertising is found on public transportation?

Back

transit advertising

Front

What are relatively inexpensive, useful items that feature an advertiser's name or logo?

Back

specialty media

Front

What is the process of selecting the advertising media and deciding the time or space in which the ads should appear to accomplish a marketing objective?

Back

media planning

Front

When people are exposed to an ad, they make up the ___________

Back

audience

Front

A single exposure to an advertising message

Back

impression

Front

What is the number of times an audience sees or hears an advertisement?

Back

frequency