Ethos, Pathos, Logos

Front

What is Ethos?

Back

Ethos is a rhetorical device that establishes credibility and trustworthiness of the speaker or brand. It appeals to the audience's sense of ethics and morals.

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What is Pathos?

Back

Pathos is a rhetorical device that appeals to the audience's emotions. It aims to evoke feelings such as sympathy, anger, or happiness to persuade.

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What is Logos?

Back

Logos is a rhetorical device that appeals to logic and reason. It uses facts, statistics, and logical arguments to persuade the audience.

Front

Give an example of Ethos in advertising.

Back

An advertisement featuring a doctor recommending a specific medicine to establish credibility.

Front

Give an example of Pathos in advertising.

Back

An advertisement showing a sad puppy in a shelter to evoke feelings of compassion and encourage adoption.

Front

Give an example of Logos in advertising.

Back

An advertisement stating that 9 out of 10 dentists recommend a particular toothpaste based on scientific studies.

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How does Ethos influence decision-making?

Back

Ethos influences decision-making by making the audience trust the speaker or brand, leading them to believe in the product's quality.

Front

How does Pathos influence decision-making?

Back

Pathos influences decision-making by appealing to the audience's emotions, making them feel a connection to the message.

Front

How does Logos influence decision-making?

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Logos influences decision-making by providing logical reasons and evidence, helping the audience make informed choices.

Front

What is the primary goal of using Ethos in communication?

Back

The primary goal of using Ethos is to build trust and credibility with the audience.