The Real Key

Front

During which stage of social media campaigns should Alice define her audience's positions in the social media funnel?

Back

Planning

Answer explanation

Alice should define her audience's positions in the social media funnel during the Planning stage of the social media campaigns to ensure targeted and effective marketing strategies.

Front

A small business is selling widgets. A recent customer is enthusiastic about her new widget and has shared the business's posts in her personal social media network. What kind of social media communication is this?

Back

Earned Communication

Answer explanation

The correct choice is Earned Communication because the customer voluntarily shared the business's posts in her personal social media network, which was not paid for or owned by the business.

Front

A major winter storm has closed a highway that runs through a national park. The park service announces the closure of microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance. This behavior is commonly known as:

Back

Crowdshaping

Answer explanation

The correct term for the behavior of park visitors requesting evacuation assistance during a major winter storm is 'Crowdshaping'. This term refers to the shaping of crowd behavior or responses in a specific situation.

Front

What stage requires assigning probability levels to threats in social media risk management?

Back

Assess and evaluate

Answer explanation

Assigning probability levels to threats is part of the Assess and evaluate stage in Teri's social media risk management process.

Front

When evaluating a visualization of social networks members, the influencers are generally considered the most important. This is known as?

Back

Centrality

Answer explanation

Centrality is the correct choice as it refers to the importance of influencers in social networks, highlighting their central role.

Front

What is the company trying to calculate based on their goal of increasing revenue from social media sites by 15% in the next quarter, considering their costs of paid advertising, internal resources, and metrics on conversions?

Back

Return on Investment

Answer explanation

The company is trying to calculate Return on Investment by analyzing the revenue increase from social media sites compared to the costs of advertising and resources.

Front

A small book company wants to promote its titles through social media. Which strategy would best support them?

Back

Cultivate a relationship with an online book club to share announcements and offer free books

Answer explanation

Cultivating a relationship with an online book club to share announcements and offer free books is the best strategy to promote titles through social media as it helps reach a targeted audience interested in books.

Front

A well-known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentations be made more social?

Back

Share them as live streaming events and invite the audience to ask questions which the CEO will answer immediately.

Answer explanation

The correct choice is to share the presentations as live streaming events and allow the audience to ask questions, which the CEO will answer immediately. This interactive approach makes the speeches more social.

Front

What should Stuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?

Back

Require users to accept terms of use license and privacy policy before they can post any content.

Answer explanation

To ensure compliance with legal regulations, Stuart should require users to accept terms of use license and privacy policy before they can post any content.

Front

What would help a mid-sized tech company choose the best platform to increase its social network for sales and revenue?

Back

Identify the most common characteristics of their followers and select the platform that best targets them.

Answer explanation

Identifying the most common characteristics of their followers and selecting the platform that best targets them would help the company achieve its goal of increasing the size of its social network.