SMM Exam - Fill in the Blank Review

Front

A brand includes a company’s logo, products, services, reputation, and ________.

Back

Customer Perception.

Front

The three main goals of marketing are ________, engagement, and conversion.

Back

awareness.

Front

A target audience is the specific group of ________ a business aims to reach with its marketing efforts.

Back

consumers.

Front

A call to action (CTA) is a message that encourages the viewer to ________.

Back

take a desired action.

Front

A lead is a potential customer who has expressed ________ in a business’s products or services.

Back

interest.

Front

The 4 P's of marketing are ________, price, promotion, and place.

Back

product.

Front

Search Engine Optimization (SEO) is the process of improving a website’s ________ and ranking in search engine results.

Back

visibility.

Front

The dot-com bubble refers to the rapid growth and crash of ________-based companies in the late 1990s.

Back

internet.

Front

The first true social media network was ________, which was launched in 2002.

Back

Friendster.

Front

Return on Investment (ROI) measures the ________ of a marketing campaign and helps marketers justify their budget.

Back

profitability.