Product Management

Front

This could be either a good or a service with monetary value that satisfies customer’s needs and wants.

Back

product

Front

This is an intangible activity that is exchanged directly from the producer to the consumer and consumed at the time of production:

Back

service

Front

This is a tangible object that consumers can purchase to satisfy needs and wants. It can be stored after purchase and potentially resold.

Back

good

Front

Virtually all products can be marketed to both industrial buyers and to final _______________.

Back

consumers

Front

This is the service characteristic that means that the service cannot be touched, seen, tasted, heard, or felt.

Back

intangible

Front

Is the service sector the largest and fastest-growing employment area in our economy?

Back

True

Front

Can virtually all products be marketed to both industrial buyers and final consumers?

Back

True

Front

This will ultimately determine if a good or service is an industrial good or a consumer good: Who purchased the product and how it is used.

Back

Who purchased the product and how it is used.

Front

The unique name, symbol, or design that identifies a product, service, or company.

Back

brand

Front

The brand __________ is the unique, memorable quality of a brand.

Back

image