Flashcard on Promotional Mix and Forms of Advertising Media

Front

What is a key factor in choosing the type of media for an advertisement?

Back

The advertising message

Answer explanation

The advertising message is crucial as it determines the target audience and the media's effectiveness. Choosing the right media type ensures the message reaches the intended audience effectively.

Front

Print media is considered one of the ______ forms of advertising.

Back

Oldest

Answer explanation

Print media is considered one of the oldest forms of advertising, having been used for centuries to reach audiences before the advent of digital media.

Front

Which of these is a common use of print media? Streaming music, Sending emails, Advertising products, Hosting webinars

Back

Advertising products

Answer explanation

Advertising products is a common use of print media, as it effectively reaches a wide audience through newspapers, magazines, and brochures, unlike streaming music, sending emails, or hosting webinars.

Front

How does the circulation of magazines compare to newspapers?

Back

Magazines have a smaller circulation.

Answer explanation

Magazines typically have a smaller circulation compared to newspapers. Newspapers are distributed daily or weekly to a broader audience, while magazines are published less frequently and target specific demographics.

Front

Why might advertisers prefer magazines for regional targeting?

Back

Magazines can target specific regional areas

Answer explanation

Advertisers prefer magazines for regional targeting because they can focus on specific geographic areas, allowing them to reach a more relevant audience compared to broader media options.

Front

What is a disadvantage of radio advertising?

Back

Provides no visual

Answer explanation

A key disadvantage of radio advertising is that it provides no visual element, limiting the ability to convey messages that rely on imagery, which can enhance understanding and engagement.

Front

What is an advantage of radio advertising regarding audience reach?

Back

Ability to reach a wide audience

Answer explanation

Radio advertising has the advantage of reaching a wide audience, as it can broadcast to multiple demographics across various regions, making it effective for advertisers looking to maximize their exposure.

Front

Most radio listening time is spent during which activity? Options: Exercising, Commuting, Working, Relaxing at home

Back

Commuting

Answer explanation

Most radio listening occurs during commuting, as people often tune in while driving or using public transport. This activity provides a consistent time for listening, making it the primary context for radio consumption.

Front

What is a common advantage of using digital media for advertising?

Back

Instant feedback and analytics

Front

Which factor is crucial for the effectiveness of a television advertisement? Options: The time slot during which it airs, The length of the advertisement, The number of actors in the ad, The color scheme used

Back

The time slot during which it airs