Flashcard on the Marketing Mix

Front

What is the primary purpose of promotion in business?

Back

To inform, persuade, or remind customers

Front

Which of the following is considered a promotional activity? Product manufacturing, Employee training, Exposure or sale of a product, Office cleaning

Back

Exposure or sale of a product

Front

What is NOT a goal of promotion?

Back

To manufacture products

Front

What aspect of a business do promotional techniques aim to enhance?

Back

Public image and reputation

Front

What is the purpose of creating a call to action in the AIDA model?

Back

To make the consumer want to purchase

Front

Which step in the AIDA model is crucial for making the consumer want to own the product?

Back

Desire

Front

What is the promotional mix?

Back

A cost-effective combination of promotional methods

Front

What is the main focus of advertising in the promotional mix?

Back

To inform and persuade consumers

Front

Which of the following is a key benefit of using a promotional mix? Increased production costs, Enhanced brand awareness, Limited market reach, Reduced employee engagement

Back

Enhanced brand awareness