1SF-Parts of a Print Advertisement

Front

What are three common objectives of advertisements?

Back

Attract attention, arouse interest, create desire and stimulate action.

Front

The parts of print advertisements are known as?

Back

Elements

Front

The text set in large type and usually positioned at the top of a print advertisement is known as?

Back

Headline

Front

The text of a print advertisement is known as?

Back

Body Copy

Front

What element of a print advertisement is intended to sustain the attention and interest created by the headline and/or illustration, to build, desire, and invite action?

Back

Body Copy

Front

What element of a print advertisement gives the name of the product or advertiser?

Back

Identification/ Signature/ Logo

Front

What is a logotype or signature?

Back

The name or symbol used by the advertiser.

Front

The way in which the elements of a print advertisement are arranged is called?

Back

Layout

Front

The blank space between elements of an ad is called?

Back

White space

Front

Identify three ways that a headline can be used to attract attention, arouse interest, and encourage reading of an entire advertisement.

Back

Offer something new or improved, solve a problem, make a claim.