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The basis for the licensing process is

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trademarked property.

Front

Which of the following is an example of branded merchandise: Cristiano Ronaldo cleats, NCAA Allstate Sugar Bowl, LeBron James jersey, Nike sweatshirt

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Nike sweatshirt

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Target pays a fee to the WBNA to have some of its players come to the store for an autograph-signing session. This is an example of

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sponsorship.

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Gatorade pays a fee to Michael Jordan to appear in its television commercials. This is an example of

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endorsement.

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Which of the following companies is a licensor that holds the rights to trademarked property: Champ’s Sporting Goods, The New York Yankees, adidas, Upper Deck

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The New York Yankees

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A company that manufactures products using trademarked property is known as a

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licensee.

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Which of the following is a licensee: Monday Night Football, The Masters Tournament, Wrigley Field, Nintendo

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Nintendo

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Which of the following is an example of a licensed product: NASCAR earrings, Converse shoes, Wheaties cereal box featuring an athlete, John Deere Classic golf tournament

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NASCAR earrings

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The main benefit of being a licensor is

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profits.

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Collegiate athletic departments use their licensing income to

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build up scholarship funds.