Final Exam Review

Final Exam Review

Assessment

Flashcard

Business

11th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

Student preview

quiz-placeholder

15 questions

Show all answers

1.

FLASHCARD QUESTION

Front

What is the primary focus of the marketing concept?

Back

Meeting customer needs and wants

2.

FLASHCARD QUESTION

Front

Which of the following is NOT a function of marketing? Product development, Promotion, Distribution

Back

Financial auditing

3.

FLASHCARD QUESTION

Front

Explain how market segmentation can benefit a business.

Back

It helps a business target specific groups more effectively.

4.

FLASHCARD QUESTION

Front

Identify the type of market segmentation that focuses on lifestyle and personality traits.

Back

Psychographics

5.

FLASHCARD QUESTION

Front

How does geographic segmentation differ from demographic segmentation?

Back

Geographic segmentation focuses on location, while demographic focuses on characteristics like age and gender.

6.

FLASHCARD QUESTION

Front

What is the primary goal of market positioning?

Back

To create a unique image in the consumer's mind

7.

FLASHCARD QUESTION

Front

Which element of the marketing mix involves decisions about advertising and sales promotions?

Back

Promotion

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?