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Digital Marketing and Web Analytics Terms

Digital Marketing and Web Analytics Terms

Assessment

Flashcard

Business

12th Grade

Practice Problem

Easy

Created by

Nancy Velasquez

Used 1+ times

FREE Resource

Student preview

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16 questions

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1.

FLASHCARD QUESTION

Front

Bounce Rate

Back

The percentage of emails that could not be successfully delivered.

2.

FLASHCARD QUESTION

Front

List Growth Rate

Back

Tracks the rate of email addresses being added and removed over time.

3.

FLASHCARD QUESTION

Front

Open Rate

Back

The percentage of email recipients who open an email.

4.

FLASHCARD QUESTION

Front

Impressions (Social Media)

Back

The number of times a post is visible on users' social media feeds.

5.

FLASHCARD QUESTION

Front

Follower Count

Back

Tracks the number of users that follow a social media channel.

6.

FLASHCARD QUESTION

Front

Audience Growth Rate

Back

Tracks the rate of growth or shrinkage in follower count.

7.

FLASHCARD QUESTION

Front

Average Engagement Rate

Back

Measures average engagement (likes, comments, shares) against total followers.

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