Marketing functions

Front

Define Promotion

Back

Any form of communication a business or organization uses to inform, persuade, or remind.

Front

Lays runs a contest each year where the public can pitch ideas and vote on the next flavor of Lays potato chips allowing customers to have input in the idea and development process. Which marketing function does this describe?

Back

Product-Service Management

Front

An entrepreneur is someone 

Back

Someone who starts a new business

Front

A business owned and run by 2 or more people is called...

Back

Partnership

Front

What is the person who buys a product called? Options: Retailer, Consumer, Purchaser, Customer

Back

Customer

Front

What does the owner of a miniature golf business provide her customers with?

Back

A service

Front

Deciding how much to charge for goods and services.

Back

Pricing

Front

Deciding on how goods get into customers’ hands.

Back

Distribution

Front

Amazon Prime guarantees two-day delivery to Prime member for their goods purchased. What marketing function does this describe?

Back

Distribution

Front

When a couple checks into their resort hotel for vacation the person working the desks tries to persuade them to upgrade to a luxury suite for only $199 more per night. This is an example of:

Back

Selling