18 Graphic design

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What is Graphic Design?

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is the art or skill of combining text and pictures in ALPHA DESIGN advertisements, magazines, or books Google search

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Graphic

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‘Visual’ Art, Imagination, Expression

▪ Involving many mediums such as drawing, painting, engraving or lettering giving clear and explicit detail

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Design

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To decide upon the look and function of something before it’s made’ Thinking, Problem solving, Practicality

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Rules

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“Principles of design”

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Visual elements that combine to create Graphic Design

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▪ Line ▪ Colour ▪ Shape ▪ Texture

▪ Space ▪ Form ▪ Typography

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Key principles of design

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▪ Contrast

▪ Hierarchy

▪ Alignment

▪ Balance

▪ Proximity

▪ Repetition

▪ Simplicity

▪ Function

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Graphic Design is:

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The organization and presentation of information developed through a creative process for a particular function

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What we use to bring that idea to life?

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use our skills with layout, color, typography and creative tools

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Corporate Design

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the visual identity of a company

brands identity, such as a brand’s logo,used in brand marketing

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Marketing and Advertising Design examples

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Social media graphics, magazine ads, billboards, brochures, email marketing templates, content marketing