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Ch 3 Target Marketing

Ch 3 Target Marketing

Assessment

Flashcard

•

Business

•

9th - 12th Grade

•

Practice Problem

•

Hard

Created by

Wayground Content

FREE Resource

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66 questions

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1.

FLASHCARD QUESTION

Front

About half of every dollar that consumers spend on products pays for ____.

Back

marketing cost

2.

FLASHCARD QUESTION

Front

The increased standard of living in the United States has resulted in _____ discretionary income for consumers.

Back

More

3.

FLASHCARD QUESTION

Front

Do young families often spend entertainment dollars to attend sporting events for their children?

Back

True

4.

FLASHCARD QUESTION

Front

Physiological needs include recognition and respect from others.

Back

False

5.

FLASHCARD QUESTION

Front

Economic uncertainty has a direct impact on consumer purchases.

Back

True

6.

FLASHCARD QUESTION

Front

Do teenagers in the United States spend billions of dollars annually, making them a desirable target market?

Back

True

7.

FLASHCARD QUESTION

Front

_____ is used by companies when they are trying to appeal to a diverse group of consumers with different needs.

Back

Target Marketing

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