Persuasive Techniques in Advertising
Flashcard
•
Mathematics
•
11th Grade
•
Hard
+9
Standards-aligned
Wayground Content
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15 questions
Show all answers
1.
FLASHCARD QUESTION
Front
What is a testimonial in advertising?
Back
A testimonial is a persuasive technique where a satisfied customer or celebrity endorses a product, sharing their positive experience to influence potential buyers.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
2.
FLASHCARD QUESTION
Front
Define repetition as a persuasive technique.
Back
Repetition is a technique where a message or slogan is repeated multiple times to reinforce the brand or product in the audience's mind.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
3.
FLASHCARD QUESTION
Front
What are emotional appeals in advertising?
Back
Emotional appeals are persuasive techniques that evoke strong feelings (such as happiness, fear, or nostalgia) to connect with the audience and influence their purchasing decisions.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
4.
FLASHCARD QUESTION
Front
Explain the use of statistics in advertising.
Back
Statistics in advertising involve using numerical data to support claims about a product's effectiveness or popularity, aiming to persuade consumers through factual evidence.
Tags
CCSS.7.SP.A.2
5.
FLASHCARD QUESTION
Front
What is bandwagon appeal?
Back
Bandwagon appeal is a persuasive technique that suggests one should do something because everyone else is doing it, creating a sense of urgency to join the trend.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
6.
FLASHCARD QUESTION
Front
Define snob appeal in advertising.
Back
Snob appeal is a technique that targets consumers who desire to be part of an elite group, suggesting that using a particular product will elevate their status.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
7.
FLASHCARD QUESTION
Front
What are loaded words in advertising?
Back
Loaded words are emotionally charged terms used in advertising to provoke strong feelings and influence consumer perception, such as 'luxurious' or 'revolutionary'.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
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