Product Lifecycle

Front

In which stage is a product idea first generated and refined? Options: Introduction, Growth, Development, Maturity

Back

Development

Front

What is the primary focus during the development stage?

Back

Creating and testing a new product

Front

High costs are typically incurred during the development stage due to: Clearance sales, Advertising expenses, Research and testing, Loyalty programs

Back

Research and testing

Front

In which stage is a product first launched in the market? Options: Development, Introduction, Growth, Decline

Back

Introduction

Front

What is the primary marketing goal during the introduction stage?

Back

Inform customers about the new product

Front

Sales are typically _____ during the introduction stage.

Back

low

Front

Which stage of the product lifecycle is characterized by rapidly increasing sales?

Back

Growth

Front

During the growth stage, a company often focuses on: Reducing marketing efforts, Building brand recognition, Offering clearance sales, Discontinuing the product

Back

Building brand recognition

Front

What new challenge often arises during the growth stage? Options: Lack of customer interest, Competition from similar products, High research costs, Declining sales

Back

Competition from similar products

Front

In which stage do sales generally peak and level off? Options: Introduction, Growth, Maturity, Decline

Back

Maturity