Unit 2 Lesson 1

Front

What is a logical appeal?

Back

A logical appeal is a method of persuasion that uses reasoning and evidence to convince an audience. It often includes facts, statistics, and logical arguments.

Front

What is a testimonial?

Back

A testimonial is a statement from a person who has used a product or service, endorsing its quality or effectiveness. It is often used in advertising.

Front

What is an emotional appeal?

Back

An emotional appeal is a persuasive technique that targets the audience's feelings and emotions to elicit a response, rather than relying on logic or facts.

Front

What is the role of a narrator in a story?

Back

The narrator is the person who tells the story, providing perspective and context to the events and characters.

Front

What is an example of a logical appeal in an argument?

Back

Using facts and evidence to support a claim, such as stating that recycling a single aluminum can saves enough energy to power a TV for three hours.

Front

What is the difference between a testimonial and an emotional appeal?

Back

A testimonial relies on personal experience and endorsement, while an emotional appeal seeks to evoke feelings to persuade.

Front

How can you identify a logical appeal in a statement?

Back

Look for the use of facts, statistics, or logical reasoning that supports the argument.

Front

What is the significance of using emotional appeals in persuasion?

Back

Emotional appeals can create a strong connection with the audience, making them more likely to be influenced by the message.

Front

Can a statement contain both logical and emotional appeals?

Back

Yes, a statement can use both logical reasoning and emotional connections to persuade an audience.

Front

What is an example of a testimonial in advertising?

Back

A celebrity endorsing a brand of shoes by sharing their positive experience wearing them.