Arizona Marketing Domain 1 Vocabulary Part 2

Front

Community impact

Back

The influence of a company's activities on its local area.

Front

Positioning

Back

Strategic placement of a brand in a consumer's mind.

Front

Endorsement

Back

A public recommendation of a product.

Front

Sponsorship

Back

Financial support for an event, person, or organization for promotional purposes.

Front

Brands

Back

Names, symbols, or designs identifying products or services.

Front

Consumer behavior

Back

The actions of consumers when making purchasing decisions.

Front

Individual branding

Back

A strategy for creating unique brands for different products.

Front

Family branding

Back

A strategy using the same brand for multiple products.

Front

Mixed branding

Back

Combining manufacturer and private labels.

Front

Co-branding

Back

A partnership between brands to market a product.