Chapter 7 Key Terms: Public Opinion

Front

How people think or feel about particular things.

Back

Public Opinion

Front

A survey of public opinion from a particular sample.

Back

Poll

Front

A method of selecting a sample from a statistical population in such a way that every possible sample has an equal probability of being selected.

Back

Random Sampling

Front

The difference between the results of random samples taken at the same time.

Back

Sampling Error

Front

Polls conducted as voters leave selected polling places on Election Day.

Back

Exit Polls

Front

The way in which survey questions are phrased, which can influence the responses.

Back

Question Wording

Front

Process by which one's family influences one's political views.

Back

Political Socialization

Front

The theory that suggests that adolescents and young adults are more susceptible to political influences than at other ages.

Back

Impressionable Years Hypothesis

Front

The difference in political views or political behavior between men and women.

Back

Gender Gap

Front

Loyalty to a political cause or party.

Back

Partisanship