ESB Domain 2

Front

A target market identifies the________ to which a company markets its products and services.

Back

customer group

Front

A value proposition is:

Back

a statement that explains why a customer should do business with a company

Front

A SWOT analysis documents a company’s strengths, weaknesses, _______, and threats.

Back

opportunities

Front

Primary data contains more _______ compared to secondary data.

Back

accuracy

Front

Secondary data often contains more

Back

personal bias

Front

is a business that sells similar products or services as another business

Back

direct competition

Front

Financial limitations would be an example of a/an _______ in a SWOT analysis.

Back

weakness

Front

A business that sells different products or services but is similar enough to be competitive with another business.

Back

indirect competition

Front

A marketing method that uses customized newsletters to engage with customers is

Back

email

Front

The four segments of sales data are

Back

behavioral, geographical, demographic, and psychographic