Marketing Concepts

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Channel Management

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The process of overseeing and managing the different methods and pathways through which a product or service is delivered to customers.

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Marketing-Information Management (MIM)

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The practice of gathering, analyzing, and using data related to marketing activities to make informed business decisions.

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Market Planning

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The process of researching and developing strategies to reach target markets effectively.

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Pricing

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The strategy of setting a price for a product or service, considering factors like cost, competition, and customer demand.

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Product/Service Management

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The process of developing, maintaining, and improving a product or service to meet customer needs and market demands.

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Promotion

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The activities and strategies used to increase awareness and sales of a product or service, including advertising, sales promotions, and public relations.

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Selling

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The process of persuading and assisting customers to buy a product or service.