Segmentation, Targeting & Positioning

Front

Reasons why marketers can't appeal to the same buyers EXCEPT:

Back

buyers have same personalities and lifestyles.

Front

A set of buyers sharing common needs or characteristics that the company decides to serve.

Back

target market

Front

The set of all actual and potential buyers of a product or service.

Back

market

Front

A business will offer the same products to all consumers and promote them in almost the same way.

Back

mass Marketing

Front

__________ involves marketer aiming product at a particular, often tiny, segment of a market.

Back

Niche marketing

Front

The act of dividing the markets into specific groups of consumers/buyers who share common needs and who might require separate products/and or marketing mixes.

Back

segmentation

Front

The act of developing measures of segment and selecting one or more of the market segments to enter

Back

targeting

Front

The act of designing an offer so that it occupies a distinct and valued place in the minds of the target customers.

Back

positioning

Front

Geographical segmentation is dividing a market into different units such as ____________.

Back

states, regions and cities

Front

These are the bases of demographic segmentation, EXCEPT: density, gender, occupation, family characteristics

Back

density