Marketing Concepts

Front

What is marketing defined as?

Back

An exchange between a firm and its customers; symbiotic relationship.

Front

What does marketing bring in for a company?

Back

Customers, and customers bring in money; value-creation.

Front

How does marketing help a company's reputation?

Back

It helps build brand equity and the company’s reputation.

Front

What is one way marketing engages customers?

Back

It helps engage the customer and the company can learn from its customers.

Front

How does marketing help a company in competition?

Back

It helps a company stay ahead of the competition.

Front

What does marketing strengthen in terms of customer interaction?

Back

Strengthens customer-brand exchange; customer-centric service.

Front

What do evolved markets seek to identify?

Back

Customers’ needs and wants and try to formulate attractive solutions.

Front

What is the essence of putting your mind to the minds of the customers?

Back

Understanding and empathizing with customers.

Front

What are the key actions in marketing?

Back

Communicate, conceptualize, deliver.

Front

What are the 5Cs in marketing?

Back

Customer, company, context, collaborators, competition.