Marketing Concepts

Marketing Concepts

Assessment

Flashcard

Business

University

Hard

Created by

Nathalie Oviedo

FREE Resource

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12 questions

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1.

FLASHCARD QUESTION

Front

What is marketing defined as?

Back

An exchange between a firm and its customers; symbiotic relationship.

2.

FLASHCARD QUESTION

Front

What does marketing bring in for a company?

Back

Customers, and customers bring in money; value-creation.

3.

FLASHCARD QUESTION

Front

How does marketing help a company's reputation?

Back

It helps build brand equity and the company’s reputation.

4.

FLASHCARD QUESTION

Front

What is one way marketing engages customers?

Back

It helps engage the customer and the company can learn from its customers.

5.

FLASHCARD QUESTION

Front

How does marketing help a company in competition?

Back

It helps a company stay ahead of the competition.

6.

FLASHCARD QUESTION

Front

What does marketing strengthen in terms of customer interaction?

Back

Strengthens customer-brand exchange; customer-centric service.

7.

FLASHCARD QUESTION

Front

What do evolved markets seek to identify?

Back

Customers’ needs and wants and try to formulate attractive solutions.

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