Marketing Principles Cengage Chapter 9/10 Exam Review

Front

What does marketing research help managers with?

Back

Improving the quality of decision making.

Front

_____ refers to everyday devices like refrigerators, toys, lightbulbs, and hot water heaters connecting wirelessly to a network to improve their functionality.

Back

The Internet of Things

Front

Which of the following statements is true of Internet surveys?
Options:
They issue standardized sets of questions instead of personalized questions.
They make it easier to connect with people who are difficult to reach.
They incur labor-intensive efforts like traditional survey methods.
They are more cost intensive than phone surveys.

Back

They make it easier to connect with people who are difficult to reach.

Front

The process of planning, collecting, and analyzing data relevant to a marketing decision is called _____

Back

marketing research

Front

In the context of probability samples, a _____ sample is arranged in such a way that every element of the population has an equal chance of being selected as part of the sample.

Back

random

Front

The food inspection department assigns Anderson, a researcher, the task to inspect the food and service quality at leading restaurants in the town. Every week, he visits a restaurant and pays very close attention to the quality of the food, service, and the cleanliness of the cutlery used. The restaurant staff members are unaware that he has been hired to report his experiences at the restaurant to the food inspection department. In this scenario, Anderson is a _____?

Back

mystery shopper

Front

_____ consist of an integrated questionnaire designer, server, database, and data delivery program designed for use by nonprogrammers.

Back

Web survey systems

Front

The management of CranCos Inc., a food and beverage manufacturer, decides to change the company's logo. For this purpose, it creates a website where customers can discuss and share their ideas. It chooses a group of loyal customers to send in their opinions on what colors should be used for the logo. In this scenario, CranCos Inc. is using a(n) _____ to conduct its survey.

Back

web community

Front

_____ is the process of researching brain patterns and measuring certain physiological responses to marketing stimuli.

Back

Neuromarketing

Front

In the context of management uses of marketing research, understanding _____ enables grocery chain marketing managers to determine whether departments in their stores should be moved and/or reorganized.

Back

consumer purchase patterns