Science of Branding & Marketing Vocabulary

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Archetype

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A common story pattern or character throughout literature

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Endow

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To give someone a quality or characteristic (usually in a good way)

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Define: Differentiate

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To recognize the difference between things/people. Distinctions, Distinguish

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Innovative

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Using new methods or ideas

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Define: Iconic

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Widely recognizable, original, or famous

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Evoke

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To produce a strong feeling, emotion or response

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"Portray"

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represented

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Technique

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method, style

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Universal

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the one most common characteristic; general, understood by all

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Jaydah's father was a tall and strong basketball player, he hoped to _____ her with the skills to be a great athlete.

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endow