Marketing Basic Flashcard-

Front

A retail employee puts a pair of shoes on a customer and asks how they feel.

Back

Selling

Front

A retailer decides to mark down all swimsuits in August. What is this an example of? Options: Product Management, Selling, Distribution, Pricing

Back

Pricing

Front

A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.

Back

Marketing Information Management

Front

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives. What is this process called? Options: Selling, Product Management, Marketing Information Management, Promotion

Back

Product Management

Front

A television commercial stresses the benefits of buying a new protein bar.

Back

Promotion

Front

A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. What is this process called?

Back

Market Planning

Front

A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation. What is this an example of?

Back

Distribution

Front

A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week. What is this process called?

Back

Product Management

Front

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

Back

Distribution

Front

What is the term for counting clicks or hits received from a Facebook advertisement for apparel by the Washington Redskins? Options: Promotion, Marketing Information Management, Product Management, Selling

Back

Marketing Information Management