Social Media Strategy and Risk Management Flashcard

Front

What would be the next thing to focus on after redefining who has access to new product information? Options: Increase the number of people with access to the new product information, Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information, Ignore the leak and continue as planned, Share the leaked information publicly

Back

Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information

Front

In what stage of the social media strategy plan cycle do you select personas that might shop in your store and rank them based on their potential interest level in your product?

Back

Identify the target market

Front

If you know your advertising costs and data on conversions from follower to lead sales, what are you trying to calculate?

Back

ROI

Front

What is the best way to optimize SGA's social media campaign to encourage their followers to sign-up for their monthly newsletters?

Back

Use several variations of the post throughout the campaign making sure that the posts are tailored to each platform. Never use the same post twice.

Front

Which big data value component was missing from analysis about the spike in online posting about Ben and Jerry's new flavor?

Back

Context

Front

Which of the following businesses would benefit most from a service that posts information daily on different social media platforms, including a map of the client's current location, the date/time the product is available and information about specific products? A gourmet food truck, A local bookstore, A clothing retailer, A software company?

Back

A gourmet food truck

Front

Which strategy would work best for a new musical artist to promote his new album using social media?

Back

Create a relationship with an online music fan club where he can offer free downloads of his album and share event announcements.

Front

What stage of social community building is an author in when she wants to ask her readers for plot ideas for her new novel?

Back

Leverage

Front

Which stage of a social media campaign requires you to define your audience's positions in the social media funnel?

Back

Planning

Front

What tasks does a social media risk manager need to perform to ensure that all departments are performing properly?

Back

Monitor activities for risks, measure and gather appropriate data and create reports that assess risk and suggest controls