Mock exam Flashcard

Front

Which of the following is the correct sequence of steps in the marketing process? Understand needs → Design marketing strategy → Build customer relationships → Capture value

Back

Understand needs → Design marketing strategy → Build customer relationships → Capture value

Front

An edtech startup offers AI-powered Uzbek language courses specifically designed for Uzbek diaspora living abroad. Which marketing strategy best reflects a clear differentiation and targeted positioning?

Back

Creating emotional brand storytelling that connects learners to their cultural roots while using adaptive learning tools

Front

Artel Electronics is launching a new smart fridge in Uzbekistan. Based on psychographic segmentation, which group should they target?

Back

Young tech-savvy professionals in urban areas seeking convenience and status

Front

Which of the following best represents the “societal marketing concept”?
Options:
Delivering maximum value at the lowest cost
,
Prioritizing company profits while ignoring social impacts
,
Balancing customer satisfaction, company profits, and societal well-being
,
Focusing only on customer needs and wants

Back

Balancing customer satisfaction, company profits, and societal well-being

Front

A local tea brand in Uzbekistan promotes itself by highlighting the purity of its herbs and natural ingredients. It does not research customer preferences or feedback. Which marketing philosophy does this reflect?

Back

Product concept

Front

Which of the following would be considered part of a company’s macroenvironment rather than its microenvironment?
- Its suppliers of raw materials
- New customer service staff
- A change in national tax regulations
- Its advertising agency

Back

A change in national tax regulations

Front

Which “place” strategy is most suitable for a local startup in Samarkand selling handmade leather goods internationally?

Back

Partner with e-commerce platforms like Etsy and use international delivery services

Front

During which stage of the buyer decision process is a customer most likely to experience cognitive dissonance?

Back

Post-purchase behavior

Front

Two new coffee shops in Tashkent are entering a competitive market. One offers premium imported beans in a luxury setting; the other offers fast, budget coffee near university campuses. How would these two likely be positioned on a perceptual map comparing “price” and “quality”?

Back

One high quality/high price, the other low quality/low price

Front

Which of the following would most likely be classified as a threat in a SWOT analysis for Beeline Uzbekistan?
- Launching a new mobile app for youth packages
- Competitor Ucell launching aggressive price-based promotions
- Increasing customer loyalty through discounts
- Internal restructuring to improve efficiency

Back

Competitor Ucell launching aggressive price-based promotions