Merchandising Flashcard

Front

What is the primary goal of merchandising?

Back

To promote specific products

Front

Who is known as the founding father of merchandising?

Back

Jasper Freemont Meek

Front

Which of the following is NOT a type of merchandising? Visual merchandising, Digital merchandising, Omnichannel merchandising, Financial merchandising

Back

Financial merchandising

Front

What factor is crucial for successful merchandising according to customer preferences? Options: Supplier relationships, Employee training, Product visibility, Store location

Back

Product visibility

Front

What does effective merchandising help retailers maintain?

Back

Brand integrity

Front

Which of the following is a key metric for analyzing merchandise performance? Employee satisfaction, Store size, Supplier reliability

Back

Sales revenue

Front

What is the role of a merchandising manager in a retail environment?

Back

To lead the promoting team

Front

Which of the following best describes digital merchandising? Options: Creating in-store displays, Promoting products on the internet, Managing supplier relationships, Selling products in physical stores

Back

Promoting products on the internet

Front

What is the significance of market research in merchandising for Akhil's new clothing line?

Back

To understand consumer behavior

Front

What does the term 'omnichannel merchandising' refer to?

Back

Creating a unified customer experience across platforms