Science of Branding & Marketing Vocabulary

Front

Define: Iconic

Back

Widely recognizable, original, or famous.

Front

Fill in the blank: Beth practiced her speech so many times, hoping that she could figure out how to ______ strong feelings in her audience.

Back

evoke

Front

Fill in the blank: When you read the book, analyze how the character is _________ to figure out what their important message is for the reader.

Back

portrayed

Front

Define: Differentiate

Back

To recognize the difference between things/people. Distinctions, Distinguish.

Front

Fill in the blank: After you read the book, it's best to discuss the _________ ideas or themes that are being presented to the audience.

Back

universal

Front

Define: Branding

Back

The process of creating a unique name and image for a product in the consumer's mind.

Front

Define: Marketing

Back

The action or business of promoting and selling products or services.

Front

Fill in the blank: A _______ is a symbol or design that represents a company or product.

Back

logo

Front

Define: Target Audience

Back

A specific group of consumers at which a company aims its products and services.

Front

Fill in the blank: To _______ a product means to make it stand out from competitors.

Back

differentiate