Marketing and Promotion Strategies

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What is personal selling?

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Personal selling requires that a company employ sales representatives who generate and maintain direct contact with prospects and customers. It is one of the costliest forms of promotion.

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What forms can direct contact take in personal selling?

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Direct contact can take the form of personal meetings, telemarketing, email contact, and correspondence.

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When does personal selling typically take place?

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Personal selling typically takes place after other promotional activities.

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What is advertising?

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Advertising is a form of nonpersonal promotion where companies pay to promote ideas, goods, or services in various media outlets.

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Where can advertising be found?

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Advertising can be found in magazines, newspapers, television, websites, social media, gymnasiums, and city buses.

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What is direct marketing?

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Direct marketing is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.

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What are the two forms of direct marketing?

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The two forms of direct marketing are printed direct mail and electronic direct mail.

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What are the goals of direct marketing?

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The goals of direct marketing are to generate sales or leads for sales representatives to pursue.

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What incentive does direct marketing give recipients?

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Direct marketing gives recipients an incentive such as a coupon or discount.

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What option do consumers have by law regarding direct marketing emails?

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By law, consumers have the option of opting out of emails.