Marketing and Promotion Strategies

Marketing and Promotion Strategies

Assessment

Flashcard

Business

10th Grade

Practice Problem

Easy

Created by

Bilqise Bellamy

Used 1+ times

FREE Resource

Student preview

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15 questions

Show all answers

1.

FLASHCARD QUESTION

Front

What is personal selling?

Back

Personal selling requires that a company employ sales representatives who generate and maintain direct contact with prospects and customers. It is one of the costliest forms of promotion.

2.

FLASHCARD QUESTION

Front

What forms can direct contact take in personal selling?

Back

Direct contact can take the form of personal meetings, telemarketing, email contact, and correspondence.

3.

FLASHCARD QUESTION

Front

When does personal selling typically take place?

Back

Personal selling typically takes place after other promotional activities.

4.

FLASHCARD QUESTION

Front

What is advertising?

Back

Advertising is a form of nonpersonal promotion where companies pay to promote ideas, goods, or services in various media outlets.

5.

FLASHCARD QUESTION

Front

Where can advertising be found?

Back

Advertising can be found in magazines, newspapers, television, websites, social media, gymnasiums, and city buses.

6.

FLASHCARD QUESTION

Front

What is direct marketing?

Back

Direct marketing is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.

7.

FLASHCARD QUESTION

Front

What are the two forms of direct marketing?

Back

The two forms of direct marketing are printed direct mail and electronic direct mail.

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