Licensing

Front

The fee a licensee pays up front to use trademarked property

Back

Guarantee

Front

A symbol, design, or word used to identify a good or service and registered with the government to prevent use by others

Back

Trademarked property

Front

An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or event

Back

Sponsorship

Front

A phrase that is easy to remember

Back

Slogan

Front

A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent

Back

Royalties

Front

The name and/or symbol used by a business; also called signature

Back

Logo

Front

An organization or company that holds the rights to trademarked property

Back

Licensor

Front

An agreement that allows one company to use the trademarked property of another company to manufacture and sell its own products

Back

Licensing

Front

A company that wants to manufacture and sell products using trademarked property

Back

Licensee

Front

Approval by a reputable external source

Back

Endorsement