Licensing

The fee a licensee pays up front to use trademarked property

A symbol, design, or word used to identify a good or service and registered with the government to prevent use by others

An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or event

A phrase that is easy to remember

A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent

The name and/or symbol used by a business; also called signature

An organization or company that holds the rights to trademarked property

An agreement that allows one company to use the trademarked property of another company to manufacture and sell its own products

A company that wants to manufacture and sell products using trademarked property

Approval by a reputable external source