

Marketing Concepts
Flashcard
•
Life Skills
•
9th Grade
•
Practice Problem
•
Easy
Allison Teeter
Used 1+ times
FREE Resource
Student preview

12 questions
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1.
FLASHCARD QUESTION
Front
Target Market
Back
Market that is designed to interest a specific group of people classified by gender or age.
2.
FLASHCARD QUESTION
Front
Marketing Mix
Back
Describing a business’ marketing objectives and the strategies and tactics to achieve them.
3.
FLASHCARD QUESTION
Front
Product
Back
The goods or services a business offers, including decisions on quantities, sizes, packaging, warranties, brand names, image, and design.
4.
FLASHCARD QUESTION
Front
Price
Back
The markup, profit margin, discounts offered or list price versus selling price.
5.
FLASHCARD QUESTION
Front
Place
Back
How and where the products will be sold, including not only physical location, but how goods or services move through the distribution channel.
6.
FLASHCARD QUESTION
Front
Promotion
Back
Advertising, electronic promotions, sales promotion, and public relations activities to pursue, which lead to identifying the promotional mix.
7.
FLASHCARD QUESTION
Front
Market
Back
Consists of customer-focused activities intended to generate a transaction.
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