Marketing Concepts

Front

Target Market

Back

Market that is designed to interest a specific group of people classified by gender or age.

Front

Marketing Mix

Back

Describing a business’ marketing objectives and the strategies and tactics to achieve them.

Front

Product

Back

The goods or services a business offers, including decisions on quantities, sizes, packaging, warranties, brand names, image, and design.

Front

Price

Back

The markup, profit margin, discounts offered or list price versus selling price.

Front

Place

Back

How and where the products will be sold, including not only physical location, but how goods or services move through the distribution channel.

Front

Promotion

Back

Advertising, electronic promotions, sales promotion, and public relations activities to pursue, which lead to identifying the promotional mix.

Front

Market

Back

Consists of customer-focused activities intended to generate a transaction.

Front

Needs

Back

Products that a customer sees as a necessity in life (food, clothes, etc.).

Front

Wants

Back

Something that a person desires but could function without such as a new cell phone or vacation.

Front

Demographics

Back

Qualities, such as age, gender, and income, of a specific group of people.