Marketing Principles Exam

Front

What are the four Ps of the marketing mix?

Back

Product, Price, Place, Promotion

Front

Target Market

Back

A specific group of consumers at which a product is aimed

Front

Which function of marketing involves determining how much to charge for goods and services?

Back

Pricing

Front

A SWOT analysis evaluates:

Back

Strengths, Weaknesses, Opportunities, Threats

Front

What is demographic segmentation based on?

Back

Personal characteristics such as age, gender, income

Front

What is the purpose of branding in marketing?

Back

To differentiate products and build customer loyalty

Front

Place in the marketing mix refers to:

Back

How and where products are made available to customers

Front

Promotion is used to:

Back

Inform, persuade, and remind customers

Front

Which of the following is a channel of distribution?

Back

A wholesaler who sells to retailers

Front

Product positioning is used to:

Back

Influence how customers perceive a product